SENIOR PRODUCT DESIGNER
I’m a Senior Product Designer with 10+ years of experience designing digital products across healthcare, financial services, and complex enterprise environments.
I specialize in turning complex workflows, data, and business requirements into intuitive, accessible experiences. My work spans product strategy, information architecture, interaction design, data visualization, design systems, prototyping, and user research—from early discovery through implementation.
I work closely with Product, Engineering, business stakeholders, and users to understand not only what needs to be built, but why—and how design can make complex systems easier to understand and use.
Over the years, I’ve designed products used by thousands of people, led design initiatives and teams, contributed to large-scale platform transformations, and worked across industries including healthcare, banking, government, logistics, energy, and e-commerce.
At the heart of my work is shaping experiences that make people’s lives feel easier, clearer, and more human.
Applications
Where design meets logic—turning complex healthcare workflows, data, and requirements into intuitive enterprise products.![]()
Custom Applications
Where design meets logic—turning complex healthcare workflows, data, and requirements into intuitive enterprise products.
Data Visualization
The graphical display of abstract information for two purposes: sense-making (also called data analysis) and communication.
Brain in Balance
Don’t Make Me Think
The graphical display of abstract information for two purposes: sense-making (also called data analysis) and communication.
Brain in Balance
Research Case Study
Understanding people, uncovering patterns, and turning insights into meaningful product decisions.
Thai Banking Market
Thai Banking Market User Research
Understanding people, uncovering patterns, and turning insights into meaningful product decisions.
Thai Banking Market
Project Case Study
A unified admin platform supporting corporate banking—from onboarding and user management to transaction monitoring and operations.
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Admin Portal
A unified admin platform supporting corporate banking—from onboarding and user management to transaction monitoring and operations.
Prototypes
Watch how your prototype performs with users and saves a thousand meetings.
Clickable Prototype: ConvoLab
Make more confident
Watch how your prototype performs with users and saves a thousand meetings.
Clickable Prototype: ConvoLab
Personal Project
Vijja is a mindfulness app designed to bring greater awareness and concentration into everyday life.
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Awareness in everyday life
Vijja is a mindfulness app designed to bring greater awareness and concentration into everyday life.
Digital Product Branding
Creating visual systems that bring brand identity into digital products—across color, typography, components, illustration, and interaction.
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Building brands into products
Creating visual systems that bring brand identity into digital products—across color, typography, components, illustration, and interaction.
Motion / Video
Animation can take many forms, but it always comes down to one thing: telling a good story.
Stories in motion
Animation can take many forms, but it always comes down to one thing: telling a good story.
Key VisualsIdeas made visible
Translating concepts into distinctive visual directions for campaigns and brand communication.
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Ideas made visible
Translating concepts into distinctive visual directions for campaigns and brand communication.
Typography
The art and technique of arranging type to make written language legible.
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Type with a voice
The art and technique of arranging type to make written language legible.
Packaging
Not only does packaging design promote a product, it also serves to help protect and prolong the contents as well.
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Designed from the outside in
Not only does packaging design promote a product, it also serves to help protect and prolong the contents as well.
Event Design
The creation, conceptual development and staging to capture and engage the audience with a positive and meaningful experience.
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Designing the experience
The creation, conceptual development and staging to capture and engage the audience with a positive and meaningful experience.
Furniture Design
A specialized field where function and fashion collide. Furniture is one of the most important aspects of an interior space. Pieces offurniture not only add function and practicality to a space, but they also add style and personality.
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Form meets function
A specialized field where function and fashion collide. Furniture is one of the most important aspects of an interior space. Pieces offurniture not only add function and practicality to a space, but they also add style and personality.
Personal Work
Creativity is intelligence having fun.
I have realized that we are changing everyday, every morning we open the eyes we are diferent from yesterday. These projects present abstract art showing unconscious state of mild.
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Purpose fuels passion
Creativity is intelligence having fun.
I have realized that we are changing everyday, every morning we open the eyes we are diferent from yesterday. These projects present abstract art showing unconscious state of mild.
