Profile
I’m a multidisciplinary product designer with 10+ years of experience across digital products, UX, research, branding, and visual design.
I enjoy making sense of complexity—understanding people, untangling workflows, organizing information, and turning business requirements into experiences that feel clear and intuitive.
My background spans healthcare, financial services, enterprise software, and consumer brands. I’ve worked across the entire design process, from early research and product strategy to information architecture, interaction design, prototyping, design systems, and visual execution.
I’m especially drawn to complex products where good design requires understanding not only what people need, but how systems, data, technology, and business constraints fit together.
At the heart of it, I like solving difficult problems and making complicated things feel simple.
Here are my career highlights:
I enjoy making sense of complexity—understanding people, untangling workflows, organizing information, and turning business requirements into experiences that feel clear and intuitive.
My background spans healthcare, financial services, enterprise software, and consumer brands. I’ve worked across the entire design process, from early research and product strategy to information architecture, interaction design, prototyping, design systems, and visual execution.
I’m especially drawn to complex products where good design requires understanding not only what people need, but how systems, data, technology, and business constraints fit together.
At the heart of it, I like solving difficult problems and making complicated things feel simple.
Here are my career highlights:
- Own end-to-end product design for complex healthcare products at Optum / Episource, partnering directly with Product and Engineering from discovery through implementation.
- Led a team of 13 designers at IBM.
- Worked closely with cross-functional teams throughout agile product development.
- Developed and implemented a user-centered design process that improved customer satisfaction and product quality, achieving a System Usability Scale (SUS) score of 98%.
- Facilitated design thinking and product visioning workshops that shaped product roadmaps around user needs, client expectations, and business objectives.
Work Experience
- Mar 2024 – Present
Senior Product Designer · Optum (via Episource acquisition)
- May 2018 – Dec 2023
- Jun 2017 – Apr 2018
- Mar 2014 – May 2017
- May 2013 – Feb 2014
- Jun 2012 – Apr 2013
Selected Exhibitions
2014 — Bangkok World of Book · Bangkok Art and Culture Centre, Bangkok
2012 — LOL · Art Center, Chiang Mai University
2012 — Supplementary Food II · Baan Tuek Gallery
2011 — 50×50 · Tita Gallery
2010 — Regenerate · Library, Chiang Mai University
2010 — Regenerate · Tita Gallery, Doi Suthep Center
2009 — Tung Kerb · Panisa Gallery
2014 — Bangkok World of Book · Bangkok Art and Culture Centre, Bangkok
2012 — LOL · Art Center, Chiang Mai University
2012 — Supplementary Food II · Baan Tuek Gallery
2011 — 50×50 · Tita Gallery
2010 — Regenerate · Library, Chiang Mai University
2010 — Regenerate · Tita Gallery, Doi Suthep Center
2009 — Tung Kerb · Panisa Gallery
Language
English Fluent
Thai Native
Portuguese Basic
Education Qualification
- B.F.A. inFine Art, Chiangmai University
- UX Management Certificate - Nielsen Norman Group
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- Experience Design Certificate - Central Saint Martins - University of the Arts London
- Furniture Design Certificate - Central Saint Martins - University of the Arts London
Other Certifications
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- IBM Enterprise Design Thinking Team Essentials - AI
- IBM Enterprise Design Thinking Practitioner
- IBM Enterprise Design Thinking Co-Creator
- IBM Industry Foundations
- IBM Banking Insights & Solutions (Silver Badge)
contact:
︎ atitaya.sint@gmail.com
︎ atitaya.sint@gmail.com
︎ https://www.linkedin.com/in/atitaya-sinthupong/
︎ atitaya.sint@gmail.com
︎ atitaya.sint@gmail.com
︎ https://www.linkedin.com/in/atitaya-sinthupong/