Senior Product Designer

I’m a Senior Product Designer with 10+ years of experience designing digital products across healthcare, financial services, and complex enterprise environments.

I specialize in turning complex workflows, data, and business requirements into intuitive, accessible experiences. My work spans product strategy, information architecture, interaction design, data visualization, design systems, prototyping, and user research—from early discovery through implementation.

I work closely with Product, Engineering, business stakeholders, and users to understand not only what needs to be built, but why—and how design can make complex systems easier to understand and use.

Over the years, I’ve designed products used by thousands of people, led design initiatives and teams, contributed to large-scale platform transformations, and worked across industries including healthcare, banking, government, logistics, energy, and e-commerce.

At the heart of my work is shaping experiences that make people’s lives feel easier, clearer, and more human.

Applications

Custom Applications

Where design meets logic—turning complex healthcare workflows, data, and requirements into intuitive enterprise products.

Data Visualization

Don’t Make Me Think

The graphical display of abstract information for two purposes: sense-making (also called data analysis) and communication.

Brain in Balance

Research Case Study

Thai Banking Market User Research

Understanding people, uncovering patterns, and turning insights into meaningful product decisions.

Thai Banking Market

Project Case Study

Admin Portal

A unified admin platform supporting corporate banking—from onboarding and user management to transaction monitoring and operations.

Design System

Pattern Library

Atoms - Molecules - Organisms - Templates - Pages.
Building consistency across complex digital products.

Design Thinking

UX = Solve Problems

Understanding business and people, questioning assumptions, and uncovering the real problems behind their needs. Good design begins with curiosity, empathy, and a willingness to listen.

User Research · Usability Testing

Research & Testing

Make decisions with more confidence. Watch how your prototype performs with users and saves a thousand meetings.

Clickable Prototype: ConvoLab

Digital Product Branding

Building Brands Into Products

Creating visual systems that bring brand identity into digital products—across color, typography, components, illustration, and interaction.

Video & Product Demos

Stories In Motion

Bringing digital products and ideas to life through motion, storytelling, and visual communication.

Concept Development

Visual Storytelling

Through illustration and narrative, complex ideas become engaging stories that help stakeholders understand opportunities, connect with a vision, and make informed decisions.

Selected Brands & Organizations

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LOHANNAH

INFO INDEX

Stories In Motion