SENIOR PRODUCT DESIGNER

I’m a Senior Product Designer with 10+ years of experience designing digital products across healthcare, financial services, and complex enterprise environments.

I specialize in turning complex workflows, data, and business requirements into intuitive, accessible experiences. My work spans product strategy, information architecture, interaction design, data visualization, design systems, prototyping, and user research—from early discovery through implementation.

I work closely with Product, Engineering, business stakeholders, and users to understand not only what needs to be built, but why—and how design can make complex systems easier to understand and use.

Over the years, I’ve designed products used by thousands of people, led design initiatives and teams, contributed to large-scale platform transformations, and worked across industries including healthcare, banking, government, logistics, energy, and e-commerce.

At the heart of my work is shaping experiences that make people’s lives feel easier, clearer, and more human.

Applications

Custom Applications

Where design meets logic—turning complex healthcare workflows, data, and requirements into intuitive enterprise products.

Data Visualization

Don’t Make Me Think

The graphical display of abstract information for two purposes: sense-making (also called data analysis) and communication.

Brain in Balance

Research Case Study

Thai Banking Market User research

Understanding people, uncovering patterns, and turning insights into meaningful product decisions.

Thai Banking Market

Project Case Study

Admin Portal

A unified admin platform supporting corporate banking—from onboarding and user management to transaction monitoring and operations.

Design System

Pattern Library

Atoms - Molecules - Organisms - Templates - Pages

Design Thinking

UX = solve problem

Stop doing user interviews. Start having conversations.

Prototype

Make more confident

Watch how your prototype performs with users and saves a thousand meetings.

Clickable Prototype: ConvoLab

Personal Project

Driven by advancements

It is through design that a brand strives to communicate clearly with the target audience.

Digital Product Branding

Building brands into products

Creating visual systems that bring brand identity into digital products—across color, typography, components, illustration, and interaction.

Website

Designed to click

“Good design is good business.”
- Thomas J. Watson

Key Visuals

Ideas made visible

Translating concepts into distinctive visual directions for campaigns and brand communication.

Typography

Type with a voice

The art and technique of arranging type to make written language legible.

Motion / Video

Stories in motion

Animation can take many forms, but it always comes down to one thing: telling a good story.

Illustration

Drawing the idea

It would seem that perfection is attained not when no more can be added, but when no more can be removed.
— Antoine de Saint Exupéry

Print

Made to be held

Real books never die.

Packaging

Designed from the outside in

Not only does packaging design promote a product, it also serves to help protect and prolong the contents as well.

Event Design

Designing the experience

The creation, conceptual development and staging to capture and engage the audience with a positive and meaningful experience.

Furniture Design

Form meets function

A specialized field where function and fashion collide. Furniture is one of the most important aspects of an interior space. Pieces offurniture not only add function and practicality to a space, but they also add style and personality.

Personal Work

Purpose fuels passion

Creativity is intelligence having fun.
I have realized that we are changing everyday, every morning we open the eyes we are diferent from yesterday. These projects present abstract art showing unconscious state of mild.

Selected Brands & Organizations

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LOHANNAH

INFO INDEX

Designed from the outside in